never assumed that marketing a car with an exploding fuel tank would cause so many problems! As a CEO I felt it would benefit the American consumer, given the adventurous nature of our culture.
When we first introduced the Nova, it instantly became the hottest sports car in its class. Our market share grew so rapidly that the major automakers trembled. In fact, they even considered filing an anti-trust suit with the Justice Department. Our success centered on the brilliant advertising campaign by my lawyer and vice-president of consumer research/propaganda, William Goebbels: no relation to the Nazi, (at least I hope not).
Together we created a series of commercials, that appealed to the thrill-seeking nature of our 16-40 target audience. We showed the Nova driving through rain-forests, baseball stadiums, and county-fairs, with loud irrational music in the background.